DC Tourism Campaign

For this project, I created an integrated ad campaign titled Ramen District DC as part of a DC tourism initiative. The assignment focused on messaging, research, and understanding the target audience. My goal was to attract national travelers to Washington, DC, while also encouraging locals to explore something new and unexpected in their own city.

The Ramen District DC campaign was designed to capture attention, stir appetite, and drive foot traffic to a food-centered cultural event celebrating ramen. The visual approach had to stand out in transit spaces and digital platforms while conveying the sensory appeal of the event.This project demonstrates the power of bold design paired with culturally resonant visuals. By blending vibrant color, thoughtful illustration, and strong typography, the Ramen District DC campaign communicates not just an event, but an experience, one that starts with a glance and ends with a satisfying slurp.

Some of the deliverablies included:
1. Develop campaign name and logo, must include “DC”
2. Print ad, 7.5" x 10"
3. Instagram ad series (3-4 frames)
4. Digital ads x 3: 300x300 px; 728x90 px; 160x600 px
5. Metro bus shelter ad
6. Metro bus wrap
7. SmarTrip card face designs x 3